Creativity

Creativity to me is the use of imagination or original ideas to create something. Creating something that you feel inside when seeing and having a stimulus, all about having inventiveness. This can de expressed in may ways like through dancing, speech writing or images etc. To be creative all you need in your imagination with the willingness to let wild and be free. Creativity come from the mind and has many ways of showing. 

When it comes to creating a media product, creativity is a big element of it. You need to be creative in how you create and portray the page, or image, or in my case video, in order to make it interesting and attract your target audience. Creativity gives the ideas of what to put into our video and what needs to be expressed, also as in Goodwin's theorys how to amplify and illustrate the lyrics.

Maslow's Theory of creativity- 'Humanistic Theory'

Maslow divided creativity into three types: Primary creativity, Secondary creativity and Integrated Creativity.

Primary creativity is creativity that allows us to escape from the stress of day to day life. He theorises that we channel this stress into creative art such as painting, drawing, sculpture and writing. It is a more spontaneous form of creativity.

Secondary creativity requires a higher level of thought to achieve. It tends to be more thought out and involved than Primary creativity. These forms of creativity are more thought out prior to commencement.

Integrated creativity on the other hand comes from combining both of the above forms. Although it may be spontaneous when we commence our creative work a lot more thought has gone into what we hope to achieve before we begin. This form is believed to be the basis of most of the great art, philosophy and scientific discoveries or achievements. 

How I become creative for our music video-

To create ideas for our music video I look at images that give of the mood I want to achieve for my music video, I looked at 'stimulus's' and let my imagination of what this image run wild.