Action Plan

7 September

• Set blog up
•  Introduce coursework brief.
• Purpose of music videos
• Research unsigned artists
• Research how an artist crates a coherent promotional package: video, digipak & advert.
• Explore function& purpose of music videos
• Textual analysis of music video
• Stars and stardom theory

14 September

• Action plan
• Permission of copyright holder
• Identify conventions of music genre
• Andrew Goodwin's theory
• Redundant and entropic features of music video
• Choose artist/band

22nd September

• Generating ideas using lyrics
• Mood board for music video
• Sources of inspiration and creativity
• Research institution that might produce/exhibit our music video
• Outline the target audience
• Create pitch

28th September

• Present pitch and gather audience feedback
• Create story arch and synopsis of video
• Plans 5 sections of video
• Story board/animation
• Grade booster on theoretical approaches to genre

5th October

• Shot list and shooting schedule
• Test shots
• Location and casting
• Costume and props
• Risk assessment
• Grade boost intertextuality/postmodernism & music video

12th October

• Filming process
• Grade booster on audience narrative and theory
• 
  

26th October

• Filming process

2nd -23th November

• Editing
• Finish final cut of music video

30th November

• Analysis of print adverts and digipaks
• Complete upstanding work!
• experiment with fonts, colour & layout
• Complete photo-shoot

7th December

• Produce print products
• Gain audience feedback and print drafts

14th December

• complete final edit of digipak 

21st - 28 December

• Draft evaluation

4th - 18 January

• Evaluation

29th January

• Deadline!