Research & Planning: Mock up of my Digipak

This is the mock up of my digipak. I have decided to do a six panel digipak as I feel I can manage it. I have tried to link my photos on my digipak to my music video by having pictures of locations from my music video on my digipak, this gives my products continuity which makes them realistic and professional. I have decided to make it black and white as this links to the rest of my promotional package and fits in with my targets audiences style.

For the main cover I used a photo of our star looking away so it links the the mysterious name for my digipak, the photo is very stereotypical for my chosen genre. I used a photo I took of writing in the sky as this is very hipster and vintage which from my research I have found out suits my target audience. I have used two fonts only so not to over crowd and make it look too busy.

I decided to have a shot of our artist from the music video, of her walking up the forest. This shows the theme of my promotional package and keeps up the continuity. I also used a photo of the sky as it looked effective shades of colour was a good background for my cd. I have a picture of our star laughing to show she just like a normal teenage and is someone they can relate to, I also have a slip where my print advert will be folded up and placed, so every digipak comes with a free print advert as this may encourage them even more to buy my product.

Research and Planning: Mock up of Print Advert

Above is the mock up for my print advert. I decided on this image as it makes her have a star appeal (Goodwins theory)  also she is the biggest thing on the poster. In the picture she isn't giving direct eye contact which gives the teenage vibe which is typical for our audience, with a central angle as this is a generic convention of my chosen genre, i found this out through my research. I have decided to make it black and white as this links to the rest of my promotional package and fits in with my targets audiences style.

After looking at other print advert, I have decided to add some of the feature which are typical of most print advert such as reviews, website and iTunes logo. I have used two fonts overall as to not clutter the front with too many fonts, this look far more professional and also bring continuity between my digipak and print advert.

Music Video of Week

My Music video of the week is Ed Sheerans "small bump" Ive chosen this music video on the concept and meaning behind it. The narrative based performance in this video is very professional and meaningful and touches me.

Time Management

Now I have finished my Music video. I will now continue with my print works research and planning, then start creating my print work.

Music Video of the week

My Music video of the week is Justin Beibers "love yourself". This music video interests me and its all stylised dance which is a nice change to a normal narrative based music video. This music video means more than to the eye, I like how unique it is.

Time Management

Today as a group we decided to spend the whole lesson editing which was good as it let us put all the improvements into my music video. Near the end of this lesson we got feedback from the other group in the class about what they thought that we needed to change or improve in the music video.

This feedback was helpful as it made up be more brutal and improve it as much as we can to get the professional element. The most useful advice was them spotting out where the lip syncing was off, some times a fresh pair of eyes can spot something new.

Editing notes

Today in class my group focused on improving our music video from our target audience feedback, however we lost a few clips and had to find them again on camera so it took longer than we expected, Therefore tomorrow lunch we are going to meet up to hopefully finish it.

Photo-shoot pictures

Photo shoot from misskatereynolds

Photo shoot notes

Tomorrow morning me and Alice have arranged to meet up for a photo shoots for my print products. For this our star will be wearing typical indie girl clothes, so a wooly jumper which suits our genre and the same blouse she wore in her music video as this keep continuity within my products which is effective.

For location I'm planning on using a white wall as a back drop so It contrasts well with the artist, but I will also shot some outdoor in the forest we filmed again for continuity in products which is professional and it is also stereotypical for our genre as there always symbolised by nature.
The weather looks dry so I might be able to shoot the outdoors tomorrow, although its going to be cloudy so might not get the natural light I need.

Inspiration for my Photoshoot

Kate Reynolds's Slidely by Slidely Slideshow

Time Management

Today in media we finished our rough cut of our music video as we planned, we have also shown it to our target audience and got feedback. This went well as it helped us improve it, although we do have certain things and clips to change therefore I need to make time next week to complete these.

Overall I thought this was a productive lesson as we gained new ideas and improvement to make to our video therefore making it more professional and realistic.

After completing our changes for improvement I will then starting planning a Photoshoot to start on with my Digipak, as I am behind target and running out of time fast.

Editing Notes

This morning in my free I decided to do some editing for our music video. This is because I want to finish the rough cut to get audience feedback on.
By the end of this editing session I had filmed most of the gaps and synced and performance clips, because of this I think it is ready to show people and get audience feedback, also we are running out of time for the finish production.

Editing Notes

This morning I went into the media room and spent two sessions editing the music Video. Today we have achieved a lot in terms of adding all our clips onto the program, as well as lip syncing the clips effectively.

This is a picture of a performance clip that I am currently trying to match up the music to her movement. This was not too much trouble as the clips we took the performance was good and lip syncing was clear and effective.

This is a shot of the first two minuets of the music video which is all in place and completed. This is a good sign as it means we only have to work on the other half of the video, which hopefully wont take to long to complete.

This shot is the last tiny bit of our music video, as you can see I've added the occasional filler clips as there quick and easy to add.
Tomorrow me and Alice are meeting up to have a talk about how its effecting our target audience so far, so we can finish our rough cut.

Research and Planning: Fonts

Video of the week

My video of the week is by a two different artist both in the indie genre called Ed Sheeran and Taylor Swift with their song 'everything has changed'. This music video is very sweet and is mainly narrative shots, I personally love the story behind this picture and its very clear with the visuals . This video cuts at the right pace to the song and has some synthesia as well.