To create a coherence within my Digipak I am going to go along with the theme of the artists name, "IVY &GOLD"
The concept I am going to use all links to the word "thoughtful"
Definion: absorbed in or involving thought
This is because all the songs in the album are all reflecting and thinking through situations she in and has been in, therefore I will portray the songs are very thoughtful by the expressions and camera work used to create the image of my star. For example a high angle shot to our star looking down on the side, creating the thoughtful inner pained self. This is a stereotypical image for a star in our genre to be portrayed as the target audience are at a very dramatic thoughtful age and will be able to relate to the image of our star.
As I am aiming it will the artists name, the colour scheme will be gold and black, gold because of the "IVY & GOLD" so it links in and creates a nice coherence and house style for my digipak. Also I will use black again leading to the image of them being thoughtful and sad therefore the colour black is describing there mood and the emptiness there feeling.
The Imagery I will include would be ivy, of course to go in with the artists name "IVY &GOLD", also I will include a gold silhouette of a our artist, to represent her stardom (Stars and stardom theory).
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